I’m Back! Sorry for not publishing for a while and welcome to the Mazepress newsletter a way for me (David) to quickly run through the latest news, marketing tips, growth hacks and more and keep you, my valued subscriber in the know.
Note: This is an extended and edited version of this weeks digest newsletter focusing on the best reading of the week for digital marketers, website owners, entrepreneurs and people looking to get involved in making an income online.
In The News
A round up of the most important and interesting news and announcements from the world of SEO, Social Media, Tech & Digital Marketing.
Net Neutrality! IMPORTANT!
This week the hottest subject online is Net Neutrality, find out more about why this matters to you if you use or work online.
Heard the hype but don’t fully understand. Net Neutrality(see Wiki) is the idea that all ISPs (Internet Service Providers) and governments must treat all data on the internet equally allowing for fair competition and not discriminating or charging differently for one person website or service online.
This has been a hot debate lately with the idea that some websites will be able to pay more to load quicker than others for example which would make it increasingly difficult for newer websites and lower budget companies to compete.
See why the Net Neutrality protest matters as Facebook, Twitter and other large websites purposely slow down their websites. Via The Guardian.
Instagram to Add “Paid Partnership with” Tag in Response to FTC
The FTC recently sent out letters reminding influencers of the importance of making paid sponsorships clearly visible on social media and Instagram is soon to be following out a feature to make this easier. See Rakuten.
Detailed.com Audience Halved?
Have you been noticing important email and newsletters going missing in your Gmail? ViperChill and several others have been reporting much lower open rates on email campaigns lately and it seems Gmail’s filtering has changed. Read More. Is this effecting you? I have definitely seen some of my favourite email subscriptions and newsletters landing in my spam over the past 2 or so months when they would always be neatly filtered under my “Subscriptions” label in Gmail.
Seeing AI: Talking Camera for the Blind
Seeing AI is a free app that narrates the world around you. Designed for the blind and low vision community, this ongoing research project harnesses the power of AI to open up the visual world and describe nearby people, text, and objects. Learn more about Seeing AI. I love seeing technology solve problems for people lessabled. This is one of the best things I have seen since I saw the morphing braille keyboard surfaces.
Learning & Tutorials
The best actionable tips, tricks and advice I have found scouring the web this week.
LINK BUILDING FOR SEO: The Definitive Guide (2017 Update)
Brian Dean of Backlinko is one of the most renowned SEO consultants around and his comprehensive guide to backlinking in 2017 is a must read. Backlinks are still the lifeblood of a solid search engine optimization strategy but achieving high-quality links requires a strategic approach.
How SEMrush Tools Save You Time Creating Reports for Clients
When it comes to SEO, there are a lot of things that you need to take care of to promote a website: from creating the right keyword strategy to fixing technical issues on your site. Reporting about the achievements of your SEO campaign is tricky business:
Omnichannel eCommerce Marketing Strategies: 8 Ideas To Create The Perfect Customer Journey
Omnichannel marketing sounds like a buzzword A clever growth hack to growth hack. But in reality, it’s anything but. It’s an evolution of consumer behaviour. A seamless experience no matter how or where someone is when they’re always-on.
Here’s what an omnichannel eCommerce strategy is, why it’s essential, how it’s changing the landscape as we know it, and 8 content marketing ideas that other smart retailers are using to exploit its potential.
21 Incredible Copywriting Formulas (I Use)
These copywriting formulas from CopyRanger show you some great ways to structure sales copy and different formats you can follow to tell a story or go from problem to solution, the order you should follow when breaking down the information and how to mix it up and feature different persusasive arguments to help you sell more. This is some of the best copywriting advice you will read and gives you lots of actionable ideas to try.