What is FlickGraph you ask? FlickGraph is a cinemagraph creation program available for both Windows & Mac users and in my opinion the best cinemagraph software available. In 2018 having a Cinemagraph App will be a vital part of any creative marketers toolkit!
Cinemagraphs are one of the hottest properties in creative marketing, and there are a few tools out there that can create these animated images/looping videos, but few as easy and efficient as Flickgraph.
In the past, the tools that could do this were few and far between and they came at a high price. You could also do it with Photoshop and video tools, but that was a complicated process that even a seasoned pro would find cumbersome.
Lately, a few new purpose-built tools have been released to make this task easier. The most notable I have seen so far is FlickGraph by the fantastic software team at Explaindio, which is an easy to use cinemagraph creation tool that is affordable and does everything you need.
Take a look at our example on the right-hand side of pouring water created from a few seconds of a video clip in just a few minutes of clicking. The header at the top is also a Cinemagraph however that one was saved as an MP4 and uploaded to YouTube so it could be used as a background. The water image is actually just an animated Gif.
FlickGraph Example Video from Explaindio - Cinemagraph App
What is a Cinemagraph Anyway?
A cinemagraph is a still photograph where some part of the frame shows a minimal yet repeating motion which forms a looping video clip. These are commonly published as either an animated GIF or as MP4, MOV or AVI video formats. The seamless loop that can be achieved by being selective with the frames you decide to loop and which area you decide to mask creates the illusion of a never ending video that is often in fact between 2 and 5 seconds.
How Do Cinemagraphs Work?
Cinemagraphs work by taking a short video clip that has been filmed on a tripod so the frame is still of a simple action like water pouring into a glass like in our example above and placing a still photo over the top. Once you have done this you simply use an eraser tool to remove parts of the still photo which then reveals the looping video in the background. Having certain aspects still while others move and loop creates a fantastic effect.
Why You Need to Use Cinemagraphs in your Social Marketing?
Cinemagraphs are one of the most trending social media tactics to enter the spotlight in 2017 and they are popping up literally everywhere with no sign of that slowing down in 2018! By now I am sure you have seen these on at least one website, be it Twitter, Facebook, Instagram or a website these are generating considerably higher click-through rates on ads and social shares and that is why they are a must have.
Compare a static photo to an animated graphic in a news feed or list of recent tweets, the one that makes people stop and take notice is the one with motion.
Everyone from fashion houses to car manufacturers like Mercedes is getting in on the action to try and stand out against their rivals.
So now you know why you need to be using cinemagraphs it's time to find out where to get the source footage to use.
Where To Get Cinemagraph Videos & Content?
As a bonus, you can also join the FlickGraph Source Club which offers monthly videos in 4k that are created perfectly for use in cinemagraphs. This makes life a lot easier than having to plan and create your own video content or buying stock photography.
Another option is to look online for free video stock websites such as Pexels where you can download 4k video content to use in Flickgraph.
What are the alternatives?
Currently, there are a few other tools that can speed up the process of making cinemagraphs. The first is Cinemegraph Pro from Flixel, though this costs nearly $200 for an annual license and there isn't a Windows version which is a big oversight on their part in my opinion. The other solution that has just been released is Graphitii which doesn't look bad but think they are late to jump on the bandwagon and don't think their offering matches that of Explaindio's a company with a great history of releasing ground-breaking software at cheap prices.
The last option is to use Photoshop if you are already a user, this process isn't quite as tidy as using a purpose-built tool but still yields some surprisingly good results.
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